Social Media Strategy
!info - We developed Talking Points to be used during artist conversations
Instagram Launch
- For the first month, post 3x a week (M-W-F) and stories 2x a week
- Social Media Posting Process
Newsletter Launch
- For the first few months, send out a newsletter 1-2x a month
TikTOk
- Consider TikTok Shop as a way to get people in the door
August 2024
| Sunday | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|---|---|
| 1 | 2 meeting with Sarah & prep Instagram | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 kayla’s last day :( | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 website done reach out to F&F | 27 | 28 | 29 | 30 Instagram post 1 | 31 |
September 2024
| Sunday | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|---|---|
| 1 | 2 website final QA prepare Roux Institute post | 3 prep newsletter | 4 email newsletter launch | 5 | 6 | 7 |
| 8 | 9 Roux Institute announcement | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 prep statewide | 19 prep statewide | 20 prep statewide | 21 |
| 22 | 23 prep statewide | 24 prep statewide | 25 statewide launch | 26 | 27 | 28 |
| 29 | 30 | |||||
Approach
Initial content plan & strategies:
Combination of:
- Artist feature posts (carousel with artwork display)
- These are in collaboration with artists (collaborative posts)
- Brand aesthetic post (with Q&P font)
- Cards display
Feed inspiration from IG accounts:
- Aime Leon Dore: https://www.instagram.com/aimeleondore/
- art life practice: https://www.instagram.com/artlifepractice/
- Uncommon goods: https://www.instagram.com/uncommongoods/?hl=en
Instagram Stories:
- Answer FAQs
- Behind the scenes content
- Aesthetic posts
- Promotional graphics
Best practices (or “caveats”)
Sarah’s suggestions:
- Align brand image with website (ex: dark moody match with dark moody)
- People love behind the scenes content
- Show time lapse video of artist creating art or process of unique art
- Moodboard and match it with artist feature
- Have content buckets (artist features, color moodboard)
- 3-5x a week posting → ideal (just make sure it’s consistent)
- Carousel → (1) artist picture, (2) beautiful artwork, (3) etc
Notes from call with Sarah: Questions for Sarah
Other Social Media
- Tik Tok
- Discord
- X
- Threads
Newsletter
Approach
- Send out emails 1-2x per month
- Newsletters are opportunities to share news & information with current fans of the brand
Best practices (or “caveats”)
Sarah’s suggestions:
- Schedule newsletters around holidays
- i.e., “now’s the time to schedule Mother’s Day cards!” or “last chance for Valentine’s Day!”
- Send out newsletters to announce artist collaborations
- Newsletters contain shorter content than blogs (more visuals)
Appendix
Instagram Notes
Stories are posts that are more casual - maybe FAQs, and other content that you don’t want to drown your feed with
Artist features may have an alternate version